How To Generate More Sales With Marketing

The four variables of marketing are known as the 4P and their function is to answer questions regarding the value proposition of the business and how they can help.
Get the juice and achieve the best possible profits is one of the main purposes of any business whether is a food business, real estate or a dentist in Tijuana Mexico, everyone wants to win and for this you must plan, and design, a good marketing plan with the purpose of achieving success.
The four variables of marketing are known as the 4P and their function is to answer questions regarding the value proposition of the business and how they can help solve consumer needs.
Product
It is the product itself or the service you are providing. To offer it properly to consumers you must know it perfectly and be able to transmit that security to the environment.
For this reason, it is necessary that you ask yourself some questions such as: what added value does the person who purchases it get?, what needs do you satisfy ?, etc.
In addition, you must also worry about the packaging, the delivery times, the design, name and characteristics of your product or service.
Price
It is the only variable that generates income. To establish a price, costs, competition, profit margin and price strategies must be taken into account in order to generate profitability.
Placing the right price is a real challenge, because when wanting to offer a product or service within reach of consumers, you should also think about not affecting the profitability of the business.
Distribution
It is the total process, from the time the product is made until it reaches the consumer’s hands. It includes storage, points of sale, relationship with suppliers, planning, transportation, inventories, orders, merchandising, among others.
According to your strategy and product, you should evaluate the possibility of distribution. Keep in mind that you must reach the largest number of consumers in the most effective way.
Promotion
If you do not communicate well the advantages of your product or service, you will never reach your target audience. Then, you will need to analyze the means through which you will inform the market the advantages of what you offer.
Do not make the mistake of wanting to publicize your product through a communication campaign that exceeds your budget. Among the best known means of promotion are: public relations, advertising and the media.